Trefferliste "Psychological And Behavioral Marketing" - alle Bücher

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Gareth J Harvey

Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Kevin Perlmutter

Brand Desire

Turn emotional insight into a competitive advantage to develop a brand strategy that deepens brand engagement and loyalty.

lieferbar ab 29.7.2025.

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EUR 50,51* Aktueller Preis: EUR 50,51

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Responsible Consumption and Sustainability

This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highli…

lieferbar innerhalb 2-3 Wochen

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EUR 58,66* Aktueller Preis: EUR 58,66

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